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Every time I hear someone say, 'Can I have one on your business card? "You should get excited about. I know I do. It is because I love my cards. I have spent thousands of dollars on printing, several hours in the design and went through 10 different layouts until I got them right.
And it is worth it.
A business card is the best friend of a businessman, his most valuable marketing tool and an essential element will be unforgettable. Unfortunately, too many people have business cards that just will not merge with a large number of shit. It is a pity, because the card is more powerful than you think.
Of course, it is impossible to know unless you have a card that is really, really good. Therefore, this article examines the four cards memorable Corners
1. Stacking
2. Separate
3. Creative Enhancement
4. Implementation
CORNER # 1: How does the card do?
Think back to past fairs, networking events, seminars, meetings, social hours, or have participated in the meeting of the association. How do people react to a business card? They are complementary in its design? Quickly pushing his pocket? Show it to someone else? Rip it up?
Regardless of the answer was, the card has some kind of effect. But only the most creative business cards, unique and memorable to unforgettable. And those cards to get reactions?
• "I showed the paper to my office!" says a hot opportunity.
• "I have another? My friend love this!" exclaim tablemate.
• "Oooh, I do not want too!" Wake up to the person behind him.
• "Hello?" You can show my friend Paul your business card! " Ivanov calls.
• "You know, I never threw away the paper! says one customer.
If you've never heard a compliment in this sense, first, congratulations! You are on the right track.
Reminds me of Gus. He and I sat side by side in a sales seminar a few years ago. During the program director asked the audience members to exchange cards and get to know each other. Gus card was amazing: thick, colored, double sided, bold, bright and best of all, simple. (This was not a surprise? Was advertising!) But it was one of the best ever seen. So we introduced ourselves, exchanged cards and talked for a few minutes. And it was. good boy, I thought.
Now here's the interesting part: although Gus and I do not really keep in touch, I've never thrown out of their cards. I do not see at all! Personally I do not even use it as a proposal for a network of some of my seminars! His card was just as good.
Yours is a good one? Keeping the back of this issue as you read. Now for the next part and find out why certain cards stand out more than others.
CORNER # 2: the resignation of
Recently, I took 66 business cards I collected over the years and put them on the table. I closed my eyes, and 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:
• Red: every card that was red, stood out.
• Picture: only a few cards had pictures of the cardholder. This not only distinguish them, but helped me connect faces with names and companies.
• Vertical: several cards were formatted vertically, which caught my attention.
• Black Background: most cards have a white background, so blacks really stands out.
• Photos: The cards are a kind of color photo was taken at least one quarter the size areacaptured my interest.
(If you want to see high quality images of this game 66 Card Pick Up, go http://hellomynameisscott.blogspot.com/2005/03/does-your-business-card-stand-out.html)
This was a valuable exercise understanding memorable business cards, and I recommend it to everyone. Try it! Collect accumulated dozens of cards and find that the cradle. Oh, and do not forget to put the card in the pile. You'll be amazed what you see.
Whether or not to be seen.
CORNER # 3: Unique and creative ways to improve your Card
Now, when you analyze your business and have had a lot of other people cards, your mind should be swimming for new and creative ideas. This is the perfect time to reflect on ways to improve the card. So, grab a table. Come up with as many ideas as possible. Be creative! And to help you get started, here is a list of 16 creative ideas to make memorable business card:
1. Size or shape? Rectangular schmectangle. I've seen squares, circles, ovals and triangles. Any kind of made a connection to make, and every form stood in the middle of an infinite regression old rectangles.
2. Chocolate business cards (yes, they are not)? Many companies have online catalogs, personalized chocolate cards. Expensive? Yes Delicious? Probably. Unforgettable? You better believe it.
3. Trading cards? If the company is a team oriented, get a card exchange with the "players" pictures and stats. So encourage customers and prospects "to collect all 12!"
4. Comics? Get a personalized book comics ordered back to paper. And 'economic, royalty free, and totally unique to your business.
5. The table / graph? Include mortgage rates table, or any of the staggering statistics behind it. These are memories of useful mathematically challenged and effective methods to position itself as a resource.
6. Pop-up? Just like a child-books, some business cards printed can be folded, pop-up cards. Speaking of thinking in three dimensions!
7. Credibility? The smartest thing I ever did me a business card was add color images of my two books. instant credibility. And I noticed the change reactions of people to whom I gave the cards. A woman also said: "Scott, this is the most beautiful card I have ever seen!" Money well spent.
8. Stamps? Buy 10 different rubber stamps to measure, and the back of your card. When someone asks for one to say "Pick a card from a card!"
9. Slot? My friend Lisa works in Rock Island Fire Dept. His business card has a charred hole burnt through the center of each card! It looks incredibly real. And most printers, this feature a sense of call. You can also specify different types of bite marks or hole sizes.
10. Recipe? If you are working on the field relates to food, kitchens or homes, including one of our favorite recipes back!
11. Material? Leather, flashing or Brail business cards (yes, there are actually too!)
12. Language? If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of the name difficult to pronounce.
13. The motivation? If you are a type of motivation, including the famous quote, Bible verse or a line of films, which links the brand. And do not forget to read aloud when you give someone a card, you can only make your day!
14. Stickers? Print the other side of your paper adhesive paper. So the recipient to remove the sticker reminders, appointments or phone numbers.
15. No Paper? Who says the card is a card? Ultimately, the first rule of creativity is "break all the rules!" I've seen a million dollar bill cards, paper money, even if the banker from Boston who uses business cards are the controls actually small tears that the beginning of every time he gives one! The possibilities are endless.
16. Double Up? " Make your card no "double", other than a card. For example, I doubled the business card and tags. As a result, people attach to their shirts all the time. Thanks for the free promotion!
CORNER # 4: Implementation
Once you come up with a new layout, creative, memorable business card, there are only two things to be done 'em up and hand' em out of print!
First of all, when you approach the printer, remember a few rules:
• It 'good for the money? when I did my taxes this year, I calculated that I started my business cards 11 times and spent more than $ 1,400 cost per print. I also doubled my income the previous year. Once again, money well spent.
• Local is better? Select Local Printer to work closely with designers, touch, feel and smell of paper and even a few test runs until you get the perfect card. Some entrepreneurs want to make use of online sources, which is fine. The only problem with this approach is that most of the cards were designed, created and imposed the appearance of the Internet as they are designed, created and ordered online.
OK. Once you have the new cards in hand, keep in mind some final provisions:
• Reminder? Remember to tell people you have a new card. They will be happy to accept it, even if they are already old. To highlight some of his most recent, most unique features. Moreover, if printed on both sides of the new card, be sure to tell both people back to paper, card or cash back up, so they know that there is more.
• etiquette? No 'Deal Deck "by inconsiderately throwing thousands of cards for everyone in sight. If so, not only to become a professional network of highly horrible?" But you're wasting your money. Remember: people throw away business cards that do not establish a relationship or connection.
• Creed Tab: Finally, when you're ready, reach into your pocket and take one of your cards. Take a closer look. So I say aloud this statement:
"This is my business card. There are many others out there, but none of them did not like mine?" Because there is no other than myself. My company is not a formality. It is not a piece of paper that had a name and data. And there is another annoying thing to keep in my pocket. My business is the most important networking tool I have. It reflects our brand, and bite-sized morsel of the task for me. I love my business card. I can not wait until someone asks me one. Because when they do, I'm going to find a way to give its value. "
When you bring your work in front of the card to accept an unforgettable, I promise you it feels good. Your confidence booster. And from that moment on, every time someone asks, "Can I have one on your business card?" is like music to my ears....