The content of advertisements in basically the same regardless of whether the media. This is good, and it works, or a bad thing. Some TV ads are so clever people tend to remember the skill and forget product.
Here are seven tips to help you create better ads. Better ads for newspapers, radio, billboards, cable, Yellow Pages, anything with your name on it.
1 This is not about you. Sell benefits. The advantages of entry in your shop or do business with you what the customer wants, they say: "What's in it for me?" Your mug shot on the 40-foot board can not answer this question.
2 Be consistent Choose a theme and stick to it in all your print, radio and television ads. Select the type and stick with it. Each ad is based on your brand, do not change the concept because you get tired of it. The level of exposure to potential customers is much less than you.
3 Sell Benefits not Features. Once you get the customer in the door, you can show off features of your product or company, but also to lure them there with the promise of great benefit. 'Brushless Car Wash "is a function of" cleaner than new ones in two minutes "is a benefit.
4 to be different. Check the Sunday paper to see how many ads are similar to each other. In the supermarket, most mustard yellow package, most Ginger Ale has a green label. The advertisement of sameness is suicide. Do not look like or sound like your competitors.
5 Use a great headline, "Jim's Locksmith Shop" at the top of the ad is not a powerful header, or a good opening for radio advertising. "We can pick any lock!" or "locked out? We can get you back to the" powerful and answer WIIFM ("What's in it for me?")
6 make it easy to find for you the best ads in print and in the air lines are not considered. Pay attention to the ads you see on this week. "809 Main" does not say much, but in the main street of Downtown across from the firehouse "is good as a card. Note: If your advertising will cover several communities (most of them), do not forget to include your city or community. There is no need to use the state. "On the main street in downtown Smallville across the street from the firehouse"
Avoid the seven phone numbers with the exception of Yellow Pages advertising, where people are looking for phone numbers, most people do not have a pad in the car or keep near the TV to record numbers. Remember how difficult it was to find something to write when you see something on the TV show the news that you really wanted to call about? By the time you found a pencil, he disappeared. Same with advertising. Focus on getting them to remember your strengths and your name. Phone numbers are large Nono.
In order to have better ads, you must become an expert on advertising. Advice from the advertising sales people are usually better for the media, broke and will not help you with others. Become a keen observer of those who advertise and use the best items that you see.
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