Advertising Definition: The commercial promotion of goods and services in order to increase sales is called advertising. Advertising can be done with a number of means such as television, newspapers, murals, posters, magazines, the Internet (for example, Google ads), word of mouth, and in many other respects. Advertising to inform consumers about the presence of a certain product or service on the market, and encourages them to buy
The main purpose of advertising (advertising of importance):
* Increase the use of a particular product and, therefore, acquiring more orders.
* Creating new customers and increase brand recognition.
* To obtain feedback from customers in respect of a particular product.
* To indicate introduction of new products or replace old ones.
Advertising has several uses. In addition to promoting commercial products, advertising can also be used to educate and motivate the public about non-trade issues such as AIDS, deforestation, family planning, etc. This is a powerful media that can reach the masses from. Now days there are a lot of ads on the Internet. These ads in most cases, successfully connecting you with the information they need. To prevent complete commercialization of electronic media, some countries made it mandatory for broadcasters to air some advertisements related to consumer interests. These public service announcements to educate the people of this country, for a variety of social and moral issues.
However, some people are very keen on exposing the negative side of advertising. The impact that advertising causes depends on the mood of the person and his past experience. For cases in which children will easily attract the false statements in advertising. People also discusses the increase in consumption of substances such as alcohol and cigarettes after viewing the ads. Excessive advertising has become a nuisance in most cities in the world. Manufacturers can easily give false evidence on any product and influence the minds of men. To solve this problem, companies are encouraged to pick up any false and negative statements in their ads, as well as to pay a fine for these false accusations.
You have to be careful about any unintentional or subliminal messages in advertising - make sure ethics and advertising ethics in advertising to achieve. Prevent misleading and deceptive advertising.
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