2011 Entertainment, Media & Advertising Market Research Handbook - # 1 best selling publication of its kind from any source
The media and advertising market data is spread over many sources. This handbook sets upper row of data into a single reference is easy to use. Filmed Entertainment segment include, home entertainment, live performances, local advertising, magazines, mobile media, media, newspapers, outdoor ads, video ads, radio, music, television, Internet, video games and more.
2011 Entertainment, Media & Advertising Market Research Handbook has been expanded with the consumer use of Internet and mobile Internet, previously published as a separate annual index of links to include. The content, the directory contains valuable information in a rapidly changing field of internet and mobile marketing.
This 329-page user-friendly resource also provides a discussion of market trends, policies, demographic-oriented advertising, and more than 700 web links to additional resources.
As the # 1 best selling publication of its kind available from any source, is an essential reference work for advertising agencies, brand managers and marketing professionals in any field. He also serves as a reference source for libraries and additional text for the universities.
Major topics:
PART I: Market Summary
An evaluation of market performance
Two markets: cities
Three leaders of the market: advertisers
4 leaders: SETTINGS
5 leaders: media
6 market leaders: websites
7 consumer use of media
8 CONSUMER USE OF THE INTERNET
9 personal use of smartphones and mobile devices
10 News
PART II: the media and advertising
11 books
1912 MAGAZINES
13 newspapers
14 OUT-OF-HOM E
15 radio
16 TELEVISION
PART III: ONLINE & Mobile
MEDIA 1917-Web site: City-BY-CITY
18 Mobile Marketing
19 online advertising and marketing
20 online video ads
21 Search Engine Marketing
22 Social Marketing
PART IV: Analysis of advertising
23 AD networks and exchanges
1924 advertising spending environment SECTOR
25 Assessment of the effectiveness and ROI
26 behavioral targeting
27 consumer response to advertising
1928 Custom Media
29 global advertising market
30 local ADVERTISEMENT
31 media addiction a way of life
32 PLACE-BASE D video advertising
33 PRODUCT PLACEMENT
PART V: Entertainment
1934 Broadway
1935 Concerts and live performances
36 Filmed Entertainment & CINEMAS
Home Entertainment 1937
38 music
39 social games
40 Video Games
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