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Q: What do you think is the most important part of any ads?
The name of your company? Your phone number? Your offer?
Look at your advertising. What stands out? What is included in the largest print? If this is your company name or logo hold out your wrist so I could hit with a stick.
What can I say? TITLE!
You see, without a good title for a very interesting no matter how great your copy or proposal, because few will ever read.
NOTE: Only the title of the work to get the reader to read the first paragraph.
It must be big, bold, dark and easy to read. But more importantly, it must force the reader to read.
"Headline Test"
As you know, you have a powerful, effective way?
Here is a great acid test: header apart from the other things out of context, and given as an advertisement, only the headline and the statement of response .... Then ask yourself if people would respond.
So if your headline, for example, the name of the company, the announcement read:
"Acme Mortgage, № 1 in service
and reliability. For more information,
Call 1-800-000-0000.
Believe me, this does not work.
But if the title;
"6 things to know before
Home Mortgage. Free Report says it all.
Call 1-800-000-0000.
This work does.
Put each title you use in your ads, letters, flyers, brochures to this test.
Tips for a great News
1. Telegraph a dynamic benefit or promise.
(You want to bring the emotion in every advertisement, always answering readers' questions: "What's in it for me and why should I keep reading this?)
Example: "You can laugh at money worries - if you follow this Simple Plan"

2. Add the "how" in the beginning.
Example: "How to avoid debt Rat-Race and a debt-free, fast ....."

3. target "Flag" perspectives. Let them know that the ad says, too.
Example: "Payment for the sick: how to end the pain in 3 days"

4. Arouse curiosity.
Example: "What your banker does not want you to know"

5. Use the features of significance.
(3 days more "concrete" rather than "in days").
Example: "I just saved $ 103,239.83, and never took the TV remote from my hand"

6. Use powerful words that attract attention.
(For example, "Warning", "guaranteed", "New," "Time").
Example: "WARNING: Credit card users can pay a lot"