significant increase in online ad spending in the third quarter, with almost all pause to display four ads on the Internet, according to the results of the comScore report published on Monday.
During the quarter, which was expanded to advantage in the first place to snatch market share from competitors. Of the nearly 1300000000000 impressions published on Internet sites, Facebook was 23.1%. This is a significant improvement compared with a market share of 9.2% against the social network used by companies for the same period last year.
Yahoo (YHOO), for example, in second place with a market share of 11%. Microsoft (MSFT) has retained its number three spot with a market share of 5%. Initially, the two sites, as well as others, about half a percentage point of market share of one percent more, according to comScore's first quarter. In the world of display advertising online, it seems, not by boat along the River.
"A year ago we were still in the midst of an advertising recession, but growth factors that contribute to continuous improvement in the last quarter. Opportunity to purchase a specific audience and allow a greater number of goals is to improve ad delivery the speed of file formats, fast, creative and quality improves every day, "ComScore Jeff Hackett, senior vice president, said in a statement.
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