One of the most important things to do now when you start a business, tell the world! But how? This can be very costly and time consuming, if done correctly. Here are some free advertising and marketing ideas that will help you to achieve recognition of the new company.
Great name you've chosen for your company, has compiled a list of its customers to be there, including your business and you're ready to go. What's next? Well, you need to find as many ways as you can tell people you're in business, and why they should do business with you!
One of the first things you need to do is get business cards printed and run them anywhere. distribute them to everyone you know. It always amazes me how many people forget to turn your cards with your friends and family. Even if you "think" your family knows what you're doing? You may be surprised at how little they know. In addition, they may have a friend who needs exactly what you offer, and it is much more professional, so they offer a business card, and not a scrap of paper with your name and number scrawled on it.
Make sure your cards are professionally printed and have no spelling errors. This may be the first to understand your business - it will be a big impression - because you do not have a second chance to make it better. Make sure your card, like many in contact with you as possible: snail mail, fax, phone, email, pager, etc. gives people a choice, as you can. Make sure that your card is also clear that you are doing? If you're just your name and phone number on the card, he probably threw in the trash. I am sure that I give at least 5 business cards a day. People ask: "Who would you give five cards business?" How about: leaving one on the tray when I leave my payment and tip your server in a restaurant, give it to the receptionist when I go to the dentist / doctor / vet, go to meet your child's teacher at the school, communicate with other parents in the pool watching our children, who I meet in the checkout line at the grocery store, etc. etc. If you want your business is growing rapidly in one direction, to start adding!
Send press releases to local newspapers - it's free, and in many cases, the paper can monitor a telephone interview. In the press prepared when you ask about them. Remember a press release should sound like news, not to notice your business. If you do not know how to write many articles on the Internet to help you.
The first impression is so important? Did you know that you only have 15 seconds to draw the attention of the person when they see your advertisement in a newspaper or magazine? Yes, 15 short seconds - not much time to make a good impression? But you know what? It takes less than to make a bad impression.
So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Be sure that any print advertising for a great job for you? get feedback from people you trust. Just because you think something looks good does not mean that they will sell your product. Test ad in the newspaper one week to edit it and put it in the next week (same day each week) and see that your ad gets the best answer for you. Always check your messages that way. You spend the money if you do.
Create advertising that has the following features - well designed (get help if necessary) is true (not that either) and tells them the benefits to customers if they buy, and, finally, the desired action - something like - "Call now to order", "Order today, supplies are limited."
First impressions count when meeting in person even more! If all the business the second 15 "scenario" to explain what you are willing to tell a potential customer at any time. I know some people say it sounds too rehearsed to be "ready"? Say I really like you are ready to do business. I would rather deal with someone who is ready, than he who is still fumbling around trying to figure out what they should do an example the second scenario May 15: ". Hello, my name is Sally Jones and communications specialist who helps me provide hardware technology, language, all the same, so that when your computer tells the printer to print it will! "If you met Sally Jones, heard the introduction and got her card, you probably remember her because she explained that it is very clear, but a unique way. computer technicians could not explain his work quite well. Get a unique way to explain what you are doing.
Imagine that you go into the elevator and before the client is important to be there, you can imagine, and it's just the two of you. Do you have 20 floors (about 15 seconds) makes sense! What would you say?
Does everything that leaves your office with your company name and / or web address on it? It should! This includes your car, stationery, delivery driver t-shirt, etc? everything!
Each day will give you the opportunity to tell people about your business? Do not miss them! Do not be afraid to seek opportunities for cross-promotion. The team with other companies to make your profile more, and your business will grow much faster.
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